Transforming a fragmented tech stack into a growth engine

Learn how this corporate services provider overcame inefficiencies in their sales, marketing, and service functions by unifying their tech stack and adopting a data-driven growth strategy.

With rapid expansion and multiple acquisitions, the client faced challenges due to disconnected platforms, poor lead attribution, and a lack of marketing ROI visibility. Their “Frankenstack” made it difficult to measure performance, align teams, and scale efficiently.

Flipside Group led a full HubSpot implementation, integrating sales, marketing, and service into a single platform. This transformation enabled the client to:

• Increase marketing-generated leads by 190% without increasing spend
• Track and attribute $547K in closed revenue and $2.2M in pipeline
• Eliminate $150K in ineffective marketing spend
• Align sales and marketing for better lead quality and pipeline efficiency

Download the full case study to see how Flipside Group helped turn a fragmented system into a scalable, ROI-driven growth engine.