CEOs of private equity-backed companies often excel in operational performance but may lack specialised expertise in marketing, digital strategy, marketing technology and data-driven decision-making.

To achieve profitable scale, companies require systematic growth strategies that drive revenue and long-term valuations.

At Flipside Group, we collaborate with Investment Directors, Investment Managers and Operating Partners to:

  • Unlock new revenue streams - implement strategic marketing and sales initiatives to drive revenue growth.
  • Establish repeatable growth systems - create frameworks that yield predictable, sustainable results.
  • Leverage data and technology - optimise marketing performance and operational efficiency through advanced analytics and technology.
  • Enhance leadership and execution - strengthen capabilities with the right talent, processes, and technologies.
A low-angle shot of modern glass skyscrapers reflecting sunlight, symbolising corporate growth and financial success.
Pursuing growth Maximise value across the portfolio with a scalable, data-driven marketing and sales system.
While many private equity firms prioritise operational efficiencies and financial restructuring as primary levers for value creation, they often overlook the significant impact a structured marketing and sales strategy can have on the growth of portfolio companies.

In today's competitive environment, a repeatable and data-driven growth system is essential for driving sustainable revenue, optimising market positioning, and maximising long-term valuations.

Our approach to scaling portfolio companies

Most companies start their engagement with a diagnostic project.

Flipside Growth Diagnostic

Our diagnostic process provides a comprehensive analysis and a tailored plan to accelerate and systemise growth within portfolio companies. This 15-25 page report clearly outlines existing gaps and actionable next steps, ensuring that Board members, CEOs, and executives—regardless of their marketing expertise—gain essential insights, and a clear investment plan to take forward.

 

A long, open road with a central white line stretching into the horizon, symbolising direction and progress.

 

Marketing Efficiency and Scalable Growth Strategies

We analyse and optimise existing marketing strategies to identify and eliminate inefficiencies across all marketing channels. Our approach can include strategy, developing targeted campaigns, enhancing customer segmentation, and establishing performance metrics. This can be on a project or fractional basis, as an extension to the existing team, or to coach and mentor in-house staff.

Marketing Technology and Process Automation

We leverage advanced marketing technologies to streamline operations.  This includes implementing the latest tools and introducing advanced data analytics, and marketing automation.  An investment in marketing technology enables your portfolio company to make informed decisions, especially in a scale and growth phase.

Marketing Leadership and Talent Development

We assess marketing teams to align with strategic growth objectives, ensuring that the right talent is in place to execute marketing initiatives effectively. Our training and coaching is all about continuous improvement, skill development and adaptability.

Sales Acceleration and Market Expansion

We develop and implement targeted sales strategies designed to enhance pipeline visibility and increase conversion rates. Our approach includes refining sales processes, optimising lead management, and expanding market reach through effective positioning and tailored outreach, ultimately increasing customer lifetime value.

 

Whether serving B2B or B2C markets, portfolio companies must develop tailored marketing and sales strategies that align with their unique customer acquisition and retention models. B2B firms often require long sales cycles, relationship-driven approaches, and account-based marketing strategies, while B2C companies typically benefit from data-driven performance marketing, digital engagement, and brand differentiation at scale.


Assessing the current performance

Are the following questions being addressed effectively within your portfolio companies?

  • Are marketing and sales strategies aligned with long-term growth objectives?
  • Is there a clear, data-driven roadmap for revenue acceleration?
  • Are portfolio companies fully leveraging marketing technology and automation?
  • Are customer acquisition and retention strategies optimised for profitability?
  • Do leadership teams possess the right talent and processes to execute growth plans?
  • Are go-to-market teams aligned, or is friction hindering execution?
  • Are expansion strategies effectively driving market penetration and scalability?
  • Is brand positioning robust enough to create a competitive advantage?
  • Are marketing and sales investments yielding measurable ROI?
  • How well are your portfolio companies adapting to market shifts and evolving customer demands?

If there is a lack of clear, data-driven marketing strategy aligned with broader growth objectives, addressing this gap should be a top priority. It can be the pivotal factor in unlocking value and avoiding stagnation.

Scaling a private equity-backed business requires a structured growth system that minimises friction, aligns teams, and delivers predictable, measurable results.

Accelerate revenue, enhance market positioning and drive higher valuations. Talk to us today.

We support our client’s growth ambitions in more ways than one

At Flipside Group we have a huge amount of expertise in this space - having been Founders and CMOs that have established, scaled and sold BPOs.

Explore our full suite of services designed to elevate every aspect of your business growth.

Growth Diagnostic
Growth Diagnostic This comprehensive assessment will reveal the hidden barriers to your marketing success and unlock strategic opportunities for explosive growth. LEARN MORE
fractional cmo v3
Fractional CMO Arm your business with high-level strategic marketing expertise on a flexible basis, to drive growth without the full-time commitment. LEARN MORE
hubspot implementation
Hubspot Implementation Expert configuration and optimisation of Hubspot to streamline your marketing, sales and service processes for maximum impact. LEARN MORE
digital transformation
Digital Transformation Revolutionise your marketing department by integrating cutting-edge technology to drive innovation that directly aligns to your growth aspirations. LEARN MORE
marketing recruitment
Marketing Recruitment Tailored, strategic and expert talent acquisition to help organisations secure senior marketing leaders who drive immediate impact. LEARN MORE
offshore contract talent
Offshore Contract Talent Unlock growth with offshore marketing talent in the Philippines. LEARN MORE
coaching
Coaching Specialised expertise and a fresh perspective, helping you craft and implement effective strategies tailored to your unique goals. LEARN MORE

Hear what our clients have to say

Graeme McKellar
Graeme McKellar Managing Director | McKellar Partners
The Flipside team have deep marketing and sales expertise, and I have seen them apply their systems and knowledge to help clients achieve growth, scale and build value long term. Flipside's mixture of senior experienced skills together with deep marketing and sales systematised approaches both help accelerate sales but also put frameworks and systems in place to ensure these continue into the future.
Darshan Chavan
Darshan Chavan Featured in FORBES | TEDx Speaker | Founder | 66th "Fastest Growing" Startup in Australia | 40 Under 40 | Bio-Hacker
Flipside have amazing insights into marketing and organic growth strategies. I have consulted them many times and they always overdeliver on the value they provide! More importantly they are amazing mentors and guide in the right direction.
Rejin Rajan
Rejin Rajan TEDx Speaker | Co-Founder Scale-X Solutions | Co-Founder
Flipside have been instrumental in helping my business partner Darsh and I in scaling our offshore business. Flipside's experience in building, scaling and exiting their own outsourcing business means that their advice is practical. I highly recommend Flipside as an authority in outsourcing businesses.

Looking to drive measurable growth across your investments?

Let's have a chat about how we can create a customised plan for you.

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