Growth Diagnostic

Growth Diagnostic

Growth Diagnostic

Finding the answers to unlock your growth potential

In the rapidly evolving and fiercely competitive market we find ourselves in, driving growth through strategic marketing is more essential than ever. In many organisations investment in good marketing is often not seen as a priority, with the business’s growth aspirations often the responsibility of the sales team. However effective marketing is essential for business growth as it builds brand awareness, generates leads and creates demand, providing a foundation for the sales team to convert opportunities into revenue.

A modern marketing department faces several challenges, including navigating a rapidly evolving digital landscape, managing vast amounts of data and integrating multiple marketing channels for cohesive campaigns. Additionally, keeping up with shifting consumer preferences and emerging technologies demands constant adaptation and innovation. Balancing personalisation with privacy concerns and measuring the effectiveness of diverse marketing campaigns can further complicate things, requiring both strategic insight and technological savvy to stay competitive.

Determining and prioritising where to focus and invest to support growth objectives is more complex than it ever has been. An external analysis of the current state of play of a marketing department can be an excellent way to gauge its effectiveness, and any refocus required to support your business as it grows.

Unleash growth potential with our comprehensive Growth Diagnostic

Flipside Group, our Growth Diagnostic is a comprehensive assessment aimed at identifying and analysing the factors within your marketing department that are directly influencing your company's growth trajectory. This process involves evaluating various aspects of your marketing strategy, departmental resources and investment to pinpoint areas where improvements or adjustments can drive business growth.

Bottom line, we focus on how you can improve both lead volume and quality in a way that gives you full transparency over your marketing investment.

The diagnostic covers a range of topics including:

The initial stage of the diagnostic involves reviewing the current marketing plan / strategy and value proposition. The assessment evaluates how well this strategy supports overall business goals.
  • Content

The focus of the first growth pillar is to assess the effectiveness and relevance of existing content. By analysing audience engagement, alignment with goals and SEO performance, it identifies strengths and weaknesses, guiding recommendations for targeted improvements that enhance customer acquisition for sustainable growth.

  • Funnels / Automation

The funnel and automation review analyses the customer journey and the effectiveness of automation within the existing tech stack. By identifying bottlenecks and inefficiencies, this review provides recommendations to optimise lead conversion and enhance customer engagement, driving growth and improving operational efficiency.

  • Dr Test

The Dr Test approach identifies key customer pain points and aligns them with the product offering. This approach clarifies how effectively your solutions address specific challenges, providing recommendations to refine messaging and improve market fit for sustainable growth.

  • We Test

The We Test approach assesses how well marketing strategies align with customer needs and preferences. By evaluating touchpoints and engagement methods, this review identifies areas for improvement to enhance customer experience and drive loyalty, ultimately supporting sustainable growth.

  • Proof

A social proof review will evaluate the impact of testimonials, reviews and case studies on building credibility with potential customers. This analysis identifies opportunities to enhance brand reputation and drive conversions.

  • Segments / Ideal Customers 

This growth pillar focuses on the analysis of the characteristics and behaviours of target customer groups. By identifying and refining these segments, the review will recommend strategies that are tailored effectively, maximising engagement and driving sustainable growth.

A metrics review will analyse key performance indicators to assess the effectiveness of existing strategies and initiatives. By identifying trends and areas for improvement, this review provides insights that guide data-driven decision-making for sustainable growth. It will also assess the quality and frequency of performance reporting and recommend new metrics to be introduced to measure marketing performance.
This stage of the diagnostic compares the effectiveness of attracting customers through inbound lead generation versus traditional interruption-based tactics. This analysis identifies which approach better supports customer acquisition and aligns with growth objectives.
A marketing tech stack review evaluates the effectiveness and integration of marketing technologies used to support campaigns and customer engagement. By identifying gaps and inefficiencies, this review helps optimise tools and processes for improved performance and scalability in growth initiatives.

This final stage of the diagnostic identifies additional strategies and channels that could enhance performance. By exploring emerging trends, and innovative tactics, this stage provides actionable insights for expanding reach and maximising overall impact.

The output of the diagnostic includes:

  • A diagnostic report on current state of play, along with commentary for future focus and any identified growth opportunities. 
  • A roadmap of priorities and draft budget for implementation - this is generally developved to a 12-month timeline, however we can adjust to suit your individual needs. 
  • A 1.5 hour online debrief session that will cover the diagnostic and roadmap.

Optional sales enablement review

This includes discovery with sales stakeholders to assess opportunities for sales enablement and sales process improvements and provide recommendations in the diagnostic report. 

The link and relationship between sales and marketing is a crucial factor to achieve scalable growth. In the diagnostic there is a natural fit to complete interviews with the sales team on their approach to new business acquisition, and also how well marketing and sales are aligned from the sales team’s perspective. The seamless flow of leads, information, and insights from marketing to sales is crucial for transforming revenue opportunities into qualified prospects and then closed revenue. 

This optional review focuses on the process of new business acquisition and scale, measuring the journey from leads to revenue while analysing sales channels, including inbound and outbound strategies. It also identifies major limitations and provides actionable recommendations for improvement. It aims to identify the processes and tactics that need to be aligned in the sales function for marketing and sales to achieve scalable growth. 

Ready to take your business to the next level? Our in-depth Growth Diagnostic will reveal the opportunities for your brand. Now, it's time to implement those insights with strategic leadership.

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The output of the diagnostic includes:

  • A diagnostic report on current state of play, along with commentary for future focus and any identified growth opportunities.
  • A roadmap of priorities and draft budget for implementation - this is generally developved to a 12-month timeline, however we can adjust to suit your individual needs.
  • A one hour online debrief session that will cover the diagnostic and roadmap

Optional sales enablement review

In addition to assessing your marketing people, processes and technology, we can bolt on an optional sales enablement review.

This includes discovery with sales stakeholders to assess opportunities for sales enablement and sales process improvements, and provide recommendations in the diagnostic report.

The link and relationship between sales and marketing is a crucial factor to achieve scalable growth. In the diagnostic there is a natural fit to complete interviews with the sales team on their approach to new business acquisition, and also how well marketing and sales are aligned from the sales team’s perspective. The seamless flow of leads, information, and insights from marketing to sales is crucial for transforming revenue opportunities into qualified prospects and then closed revenue.

This optional review focuses on the process of new business acquisition and scale, measuring the journey from leads to revenue while analysing sales channels, including inbound and outbound strategies. It also identifies major limitations and provides actionable recommendations for improvement. It aims to identify the processes and tactics that need to be aligned in the sales function for marketing and sales to achieve scalable growth. 

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Hear what our clients have to say

Graeme McKellar
Graeme McKellar Managing Director | McKellar Partners
The Flipside team have deep marketing and sales expertise, and I have seen them apply their systems and knowledge to help clients achieve growth, scale and build value long term. Flipside's mixture of senior experienced skills together with deep marketing and sales systematized approaches both help accelerate sales but also put frameworks and systems in place to ensure these continue into the future.
Darshan Chavan
Darshan Chavan Featured in FORBES | TEDx Speaker | Founder | 66th "Fastest Growing" Startup in Australia | 40 Under 40 | Bio-Hacker
Flipside have amazing insights into marketing and organic growth strategies. I have consulted them many times and they always overdeliver on the value they provide! More importantly they are amazing mentors and guide in the right direction.
Rejin Rajan
Rejin Rajan TEDx Speaker | Co-Founder Scale-X Solutions | Co-Founder
Flipside have been instrumental in helping my business partner Darsh and I in scaling our offshore business. Flipside's experience in building, scaling and exiting their own outsourcing business means that their advice is practical. I highly recommend Flipside as an authority in outsourcing businesses.

How we support your growth aspirations

We provide a range of different services to support each individual client’s growth agenda

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Fractional CMO Arm your business with high-level strategic marketing expertise on a flexible basis, to drive growth without the full-time commitment. LEARN MORE
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Hubspot Implementation Expert configuration and optimisation of Hubspot to streamline your marketing, sales and service processes for maximum impact. LEARN MORE
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Digital Transformation Revolutionise your marketing department by integrating cutting-edge technology to drive innovation that directly aligns to your growth aspirations. LEARN MORE
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Marketing Recruitment Tailored, strategic and expert talent acquisition to help organisations secure senior marketing leaders who drive immediate impact. LEARN MORE
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Offshore contract talent Unlock growth with offshore marketing talent in the Philippines. LEARN MORE
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Coaching Specialised expertise and a fresh perspective, helping you craft and implement effective strategies tailored to your unique goals. LEARN MORE

Interested to find out how a Growth Diagnostic could support the next stage of growth your organisation?

Get in touch today and let’s unlock your business’s potential

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