Recruitment

Businesses often face challenges in recruiting senior marketing staff due to a competitive talent landscape where demand outpaces supply for experienced professionals. The increasing complexity of marketing and the technology that underpins it further complicates the recruitment process. 

Due to the fast paced and constantly changing marketing landscape, many CEOs may lack the knowledge of modern marketing practices needed to not only clearly define the role and its responsibilities, but also evaluate candidates’ skills effectively and translate this into how they will deliver value for their organisation. 

This gap can lead to challenges in ensuring candidates possess the right technical skills, knowledge and leadership characteristics, as well as the ability to quickly hit the ground running and align with the organisation's unique growth objectives, particularly in markets with ambitious growth aspirations where having an immediate impact is critical.

A mis-hire in a senior marketing role can prove incredibly costly, diverting considerable time and resources away from delivering growth objectives, particularly as the marketing function serves as a critical lever for driving business expansion.

 Tailored Recruitment Solutions for senior marketing leaders

At Flipside Group our expertise lies in fueling business growth through strategic talent acquisition, ensuring organisations secure the right senior marketing leaders who can drive immediate impact and execute their growth objectives.

We help businesses grow and transform with agile, tailored talent solutions in marketing and communications. We partner with a diverse range of clients, building strong and lasting relationships. 

What makes us different?

We are Marketing Experts - we understand that finding the right marketing talent can truly transform a business. We are laser focused and specialise in recruiting top-performing marketing professionals. For marketers, landing the perfect role to advance their career is equally life-changing. We remain immersed in the marketing landscape to be able to fully understand the roles we recruit for, and the business needs of our clients. This allows us to maintain a strong network of leading marketing talent, ready to hit the ground running for our clients.

At Flipside Group, we provide unparalleled exposure to the best pool of candidates. To ensure the best fit, we take the extra step of conducting customised skills-based testing to ensure we source the right talent to align with your organisation's unique needs and culture. 

Our robust and proven recruitment methodology assures our clients a successful candidate selection outcome, in a much faster turnaround time than our more generalist competitors.  

Our specialist focus

We deliver permanent and fixed term talent in marketing and communications. We provide top senior talent to our clients, along with a range of specialist skills for a modern marketing and communications department, including:

Marketing 

• CMO
• Head of Marketing 
• Digital marketing including SEO, SEM, content marketing, social media, email marketing and digital strategy
• Growth marketing including analytics and insights
• Campaigns and project management
• Marketing automation/CRM
• Strategic marketing and brand
• Demand generation 
• Product marketing

Communications

• Content strategy and creation
• Creative and design including UX, CX, graphics and videography
• Corporate communications
• Media and public relations 
• Change management 
• Stakeholder engagement 
• Digital and web content 

We specialise in recruiting marketing professionals who drive immediate impact. Our deep marketing expertise, unique process and strong candidate network will help ensure we find the perfect talent.